Will publishers bring games to the next level in 2022? – Twipe

At the start of 2022, the New York Times introduced a fellowship for crossword constructors. The aim of the fellowship is to increase the diversity of their puzzles so that underrepresented groups are considered when puzzles are created. This is one of the many actions The New York Times has taken to solidify its puzzle strategy.There has been much talk and experimentation in the area of games for audience growth and habit formation. However, it seems there is no clear one-size-fits-all gamification strategy for publishers.

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