Why The Wall Street Journal is centering personal finance on its new commerce site Buy Side – Digiday

The Wall Street Journal is finally entering the commerce space after spending a year figuring out what that business will look like for Dow Jones. Launched last month, Buy Side from WSJ is a standalone site whose newsroom operates separately from the Journal, but has the same focus of helping people make financial decisions — a shared mission for Dow Jones’ other properties including MarketWatch and Barron’s, according to the company’s chief revenue officer Josh Stinchcomb.

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