These reader revenue models keep in mind people who won’t pay full price (yet) | Reuters Institute for the Study of Journalism

Reader revenue models are critical for many publications. In recent years, memberships and subscriptions have outstripped advertising revenues for the first time for some titles. The New York Times’ digital subscribers, for example, now account for 7.6 million, approximately 90% of its total subscriptions, with all subscriptions accounting for approximately 67% of its revenue as of the third quarter of 2021.

Origen: These reader revenue models keep in mind people who won’t pay full price (yet) | Reuters Institute for the Study of Journalism