According to a recent article in the UK’s Press Gazette, some publishers are ditching Google AMP (Accelerated Mobile Pages) after it was dropped as a ranking consideration for the search engine’s Top Stories carousel. While ad-funded publishers still see performance and revenue benefits, subscription-based outlets are dropping the coding standard after seeing poor UX.

Origen: Publishers: Are there any benefits in sticking with Google AMP? | What’s New in Publishing | Digital Publishing News

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