“We don’t need third-party cookies to be successful and we don’t need our user’s private information to help them achieve their goals. In our experience, first-party data and intent-driven contextual advertising beat third-party cookie-based advertising performance every time.”At the end of 2021 two of the great institutions of US media joined together when Dotdash, the publishing unit of InterActiveCorp, acquired Meredith, the publisher of People, Better Homes & Gardens, Entertainment Weekly and many more digital and print brands. The new entity Dotdash Meredith claims to be the #1 digital and print publisher in the US boasting 40 high-profile that have an audience reach of over 188 million consumers monthly.Among the team plotting a course for the new company is Alysia Borsa, its Chief Business Officer and President of Lifestyle.
Origen: Dotdash Meredith on digital, data, and display advertising in the post-cookie world – FIPP